Introduction to Marketing: Concepts and Contexts - Corcoran, Dr Andrew (Associate Professor, University of Nottingham, UK) - Books - Bloomsbury Publishing PLC - 9781350361461 - February 19, 2026
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Corcoran, Dr Andrew (Associate Professor, University of Nottingham, UK)
Introduction to Marketing: Concepts and Contexts

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This concise introductory textbook enables students to understand and apply the key concepts of marketing.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 19, 2026
ISBN13 9781350361461
Publishers Bloomsbury Publishing PLC
Pages 352
Dimensions 193 × 245 × 15 mm   ·   688 g

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