Creative Cost-Benefits Reinvention: How to Reverse Commoditization Hell in the Age of Customer Capitalism - C. Dussart - Books - Palgrave Macmillan - 9781349289714 - January 19, 2011
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C. Dussart
Creative Cost-Benefits Reinvention: How to Reverse Commoditization Hell in the Age of Customer Capitalism 1st ed. 2010 edition

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This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations.

174 pages, XVII, 174 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 19, 2011
ISBN13 9781349289714
Publishers Palgrave Macmillan
Pages 174
Dimensions 150 × 220 × 10 mm   ·   231 g

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