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Creative Cost-Benefits Reinvention: How to Reverse Commoditization Hell in the Age of Customer Capitalism C. Dussart
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Creative Cost-Benefits Reinvention: How to Reverse Commoditization Hell in the Age of Customer Capitalism
C. Dussart
This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations.
192 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 19, 2011 |
| ISBN13 | 9780230105300 |
| Publishers | Palgrave Macmillan |
| Pages | 174 |
| Dimensions | 156 × 217 × 15 mm · 362 g |
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