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Decoding Branding: A Complete Guide to Building and Revamping Brands in the Age of Disruption Royce Yuen 1st edition
Decoding Branding: A Complete Guide to Building and Revamping Brands in the Age of Disruption
Royce Yuen
Decoding Branding explains the evolution of branding and how the disrupting factors like the digital revolution, technological advancement, changing consumer behavior, and the pandemic have reshaped the marketing landscape.
234 pages, 15 Line drawings, black and white; 65 Halftones, black and white; 80 Illustrations, black
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 1, 2021 |
| ISBN13 | 9781138802674 |
| Publishers | Taylor & Francis Ltd |
| Pages | 234 |
| Dimensions | 158 × 233 × 17 mm · 408 g |
| Language | English |