Decoding Branding: A Complete Guide to Building and Revamping Brands in the Age of Disruption - Royce Yuen - Books - Taylor & Francis Ltd - 9781138802667 - June 1, 2021
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Royce Yuen
Decoding Branding: A Complete Guide to Building and Revamping Brands in the Age of Disruption 1st edition

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Decoding Branding explains the evolution of branding and how the disrupting factors like the digital revolution, technological advancement, changing consumer behavior, and the pandemic have reshaped the marketing landscape.

234 pages, 15 Line drawings, black and white; 65 Halftones, black and white; 80 Illustrations, black

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 1, 2021
ISBN13 9781138802667
Publishers Taylor & Francis Ltd
Pages 234
Dimensions 150 × 220 × 20 mm   ·   640 g
Language English  

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