Innovation in Pricing: Contemporary Theories and Best Practices - Andreas Hinterhuber - Books - Taylor & Francis Ltd - 9781138738270 - August 8, 2017
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Andreas Hinterhuber
Innovation in Pricing: Contemporary Theories and Best Practices 2nd edition

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This new edition of Innovation in Pricing builds on the success of the first, examining the ways in which pricing innovation can drive profits through articles and interviews with the world's leading academics.

418 pages, 87 Line drawings, black and white; 26 Tables, black and white; 87 Illustrations, black an

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 8, 2017
ISBN13 9781138738270
Publishers Taylor & Francis Ltd
Pages 406
Dimensions 159 × 233 × 24 mm   ·   640 g
Language English  
Editor Hinterhuber, Andreas (Hinterhuber and Partners, Austria)
Editor Liozu, Stephan (Value Innoruption Advisors, USA)

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