Consumer Behaviour and Analytics - Mastering Business Analytics - Smith, Andrew (Nottingham University Business School, UK) - Books - Taylor & Francis Ltd - 9781138592650 - August 28, 2019
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Smith, Andrew (Nottingham University Business School, UK)
Consumer Behaviour and Analytics - Mastering Business Analytics 1st edition

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This volume provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this text reviews the issues and concepts essential for navigating this new terrain. It demonstrates how we can use data driven insight and research in order to inform knowledge driven decision making.

204 pages, 76 Line drawings, black and white; 3 Halftones, black and white; 23 Tables, black and whi

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 28, 2019
ISBN13 9781138592650
Publishers Taylor & Francis Ltd
Pages 204
Dimensions 233 × 159 × 12 mm   ·   286 g
Language English  

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