Consumer Behaviour and Analytics - Mastering Business Analytics - Smith, Andrew (Nottingham University Business School, UK) - Books - Taylor & Francis Ltd - 9781032388342 - November 8, 2023
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Smith, Andrew (Nottingham University Business School, UK)
Consumer Behaviour and Analytics - Mastering Business Analytics 2nd edition

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The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.

204 pages, 22 Tables, black and white; 69 Line drawings, black and white; 1 Halftones, black and whi

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 8, 2023
ISBN13 9781032388342
Publishers Taylor & Francis Ltd
Pages 214
Dimensions 234 × 157 × 18 mm   ·   360 g
Language English  

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