Understanding the Marketing Exceptionality of Prestige Perfumes - Nithda Horoszko - Books - Taylor & Francis Ltd - 9781138580787 - March 27, 2018
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Nithda Horoszko
Understanding the Marketing Exceptionality of Prestige Perfumes 1st edition

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Women have an affinity with the brand of perfume they wear. Despite huge marketing budgets, established brands’ launches often fail, despite extensive marketing research and lavish resources. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfumes.

188 pages, 31 Line drawings, black and white; 74 Tables, black and white; 31 Illustrations, black an

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 27, 2018
ISBN13 9781138580787
Publishers Taylor & Francis Ltd
Pages 188
Dimensions 144 × 225 × 19 mm   ·   366 g
Language English  

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