Understanding the Marketing Exceptionality of Prestige Perfumes - Nithda Horoszko - Books - Taylor & Francis Ltd - 9781032570167 - May 31, 2023
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Nithda Horoszko
Understanding the Marketing Exceptionality of Prestige Perfumes

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Women have an affinity with the brand of perfume they wear. Despite huge marketing budgets, established brands’ launches often fail, despite extensive marketing research and lavish resources. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfume

208 pages, 31 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 31, 2023
ISBN13 9781032570167
Publishers Taylor & Francis Ltd
Pages 208
Dimensions 150 × 220 × 10 mm   ·   260 g
Language English  

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