Decoding Coca-Cola: A Biography of a Global Brand - Routledge Studies in Marketing - - Books - Taylor & Francis Ltd - 9781138495449 - December 8, 2020
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Decoding Coca-Cola: A Biography of a Global Brand - Routledge Studies in Marketing 1st edition

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This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand.

256 pages, 5 Tables, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 8, 2020
ISBN13 9781138495449
Publishers Taylor & Francis Ltd
Pages 240
Dimensions 167 × 242 × 21 mm   ·   476 g
Language English  
Editor Brennan, Linda (RMIT University, Australia)
Editor Crawford, Robert (RMIT, Australia)
Editor Khamis, Susie (University of Technology, Sydney)

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