Decoding Coca-Cola: A Biography of a Global Brand - Routledge Studies in Marketing - - Books - Taylor & Francis Ltd - 9780367642204 - August 1, 2022
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Decoding Coca-Cola: A Biography of a Global Brand - Routledge Studies in Marketing

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This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand.

240 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 1, 2022
ISBN13 9780367642204
Publishers Taylor & Francis Ltd
Pages 240
Dimensions 234 × 155 × 21 mm   ·   394 g
Language English  
Editor Brennan, Linda (RMIT University, Australia)
Editor Crawford, Robert (RMIT, Australia)
Editor Khamis, Susie (University of Technology, Sydney)

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