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Search Marketing Strategies James Colborn 1st edition
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Search Marketing Strategies
James Colborn
Focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, this work demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives.
236 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 11, 2017 |
| ISBN13 | 9781138441217 |
| Publishers | Taylor & Francis Ltd |
| Pages | 236 |
| Dimensions | 150 × 220 × 20 mm · 600 g |
| Language | English |
