Search Marketing Strategies - James Colborn - Books - Taylor & Francis Ltd - 9780750666183 - October 1, 2005
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James Colborn
Search Marketing Strategies 1st edition

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Focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, this work demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives.

234 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 1, 2005
ISBN13 9780750666183
Publishers Taylor & Francis Ltd
Pages 234
Dimensions 150 × 220 × 10 mm   ·   444 g
Language English  

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