CIM Coursebook: Delivering Customer Value through Marketing - Ray Donnelly - Books - Taylor & Francis Ltd - 9781138440968 - July 7, 2017
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Ray Donnelly
CIM Coursebook: Delivering Customer Value through Marketing 1st edition

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Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions and study tips.

288 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 7, 2017
ISBN13 9781138440968
Publishers Taylor & Francis Ltd
Pages 288
Dimensions 150 × 220 × 20 mm   ·   690 g
Language English  
Editor Linton, Colin

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