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Understanding Customers Chris Rice 2nd edition
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Understanding Customers
Chris Rice
Aimed at the Understanding Customers Certificate CIM paper, this book is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter consists of: learning objectives and definitions; the theoretical background; exercises; issues to consider; and more.
320 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 28, 2017 |
| ISBN13 | 9781138440937 |
| Publishers | Taylor & Francis Ltd |
| Pages | 320 |
| Dimensions | 150 × 220 × 20 mm · 612 g |
| Language | English |
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