Understanding Customers - Chris Rice - Books - Taylor & Francis Ltd - 9780750623223 - February 13, 1997
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Chris Rice
Understanding Customers 2nd edition

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Aimed at the Understanding Customers Certificate CIM paper, this book is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter consists of: learning objectives and definitions; the theoretical background; exercises; issues to consider; and more.

414 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 13, 1997
ISBN13 9780750623223
Publishers Taylor & Francis Ltd
Pages 320
Dimensions 150 × 220 × 10 mm   ·   600 g
Language English  

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