Brands and Consumers: A Research Overview - State of the Art in Business Research - Singh, Jaywant (Kingston University, UK) - Books - Taylor & Francis Ltd - 9781138326897 - December 27, 2022
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Singh, Jaywant (Kingston University, UK)
Brands and Consumers: A Research Overview - State of the Art in Business Research

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Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice.

136 pages, 1 Tables, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 27, 2022
ISBN13 9781138326897
Publishers Taylor & Francis Ltd
Pages 122
Dimensions 222 × 145 × 14 mm   ·   258 g
Language English  

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