Brands and Consumers: A Research Overview - State of the Art in Business Research - Singh, Jaywant (Kingston University, UK) - Books - Taylor & Francis Ltd - 9781032443300 - August 26, 2024
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Singh, Jaywant (Kingston University, UK)
Brands and Consumers: A Research Overview - State of the Art in Business Research

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Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice.

122 pages, Tables, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 26, 2024
ISBN13 9781032443300
Publishers Taylor & Francis Ltd
Pages 122
Dimensions 216 × 138 × 10 mm   ·   174 g
Language English  

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