Macro-Social Marketing Insights: Systems Thinking for Wicked Problems - Routledge Interpretive Marketing Research - - Books - Taylor & Francis Ltd - 9781138322080 - July 18, 2019
In case cover and title do not match, the title is correct

Macro-Social Marketing Insights: Systems Thinking for Wicked Problems - Routledge Interpretive Marketing Research 1st edition

Price
HK$ 1,688
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jul 29 - Aug 10

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Also available as:

This book provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and implementing macro-level change are presented.

264 pages, 17 Tables, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 18, 2019
ISBN13 9781138322080
Publishers Taylor & Francis Ltd
Pages 264
Dimensions 235 × 160 × 16 mm   ·   502 g
Language English  
Editor Kennedy, Ann-Marie

More from the same publisher