Macro-Social Marketing Insights: Systems Thinking for Wicked Problems - Routledge Interpretive Marketing Research - - Books - Taylor & Francis Ltd - 9780367785475 - March 31, 2021
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Macro-Social Marketing Insights: Systems Thinking for Wicked Problems - Routledge Interpretive Marketing Research 1st edition

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This book provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and implementing macro-level change are presented.

264 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 31, 2021
ISBN13 9780367785475
Publishers Taylor & Francis Ltd
Pages 272
Dimensions 150 × 220 × 10 mm   ·   385 g
Language English  
Editor Kennedy, Ann-Marie

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