Experiential Marketing: Consumer Behavior, Customer Experience and The 7Es - Batat, Wided (B&C Consulting Group) - Books - Taylor & Francis Ltd - 9781138293168 - January 18, 2019
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Batat, Wided (B&C Consulting Group)
Experiential Marketing: Consumer Behavior, Customer Experience and The 7Es 1st edition

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This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.

278 pages, 38 Line drawings, black and white; 4 Halftones, black and white; 21 Tables, black and whi

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 18, 2019
ISBN13 9781138293168
Publishers Taylor & Francis Ltd
Pages 302
Dimensions 231 × 155 × 25 mm   ·   464 g
Language English  

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