Experiential Marketing: Case Studies in Customer Experience - Batat, Wided (B&C Consulting Group) - Books - Taylor & Francis Ltd - 9780367900922 - December 28, 2020
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Batat, Wided (B&C Consulting Group)
Experiential Marketing: Case Studies in Customer Experience 1st edition

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Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience.

368 pages, 26 Line drawings, black and white; 17 Halftones, black and white; 3 Tables, black and whi

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 28, 2020
ISBN13 9780367900922
Publishers Taylor & Francis Ltd
Pages 332
Dimensions 197 × 246 × 29 mm   ·   624 g
Language English  

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