Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity - - Books - Taylor & Francis Ltd - 9781138281356 - November 13, 2018
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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity 1st edition

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Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.

320 pages, 23 Tables, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 13, 2018
ISBN13 9781138281356
Publishers Taylor & Francis Ltd
Pages 320
Dimensions 150 × 220 × 10 mm   ·   484 g
Language English  
Editor Buhmann, Alexander (BI Norwegian Business School)
Editor Ingenhoff, Diana (University of Fribourg, Switzerland)
Editor Kiousis, Spiro (University of Florida, USA)
Editor White, Candace (University of Tennessee, USA)

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