Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity - - Books - Taylor & Francis Ltd - 9781138281349 - November 5, 2018
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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity 1st edition

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Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.

320 pages, 23 Tables, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 5, 2018
ISBN13 9781138281349
Publishers Taylor & Francis Ltd
Pages 334
Dimensions 150 × 220 × 20 mm   ·   780 g
Language English  
Editor Buhmann, Alexander (BI Norwegian Business School)
Editor Ingenhoff, Diana (University of Fribourg, Switzerland)
Editor Kiousis, Spiro (University of Florida, USA)
Editor White, Candace (University of Tennessee, USA)

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