Strategic Integrated Marketing Communications - Percy, Larry (Larry Percy Consulting, USA) - Books - Taylor & Francis Ltd - 9781138058323 - April 24, 2018
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Percy, Larry (Larry Percy Consulting, USA)
Strategic Integrated Marketing Communications 3rd edition

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Now in its third edition, Strategic Integrated Marketing Communications introduces the field of integrated marketing communications from a strategic perspective. With new case studies and example ads, the book is unique in bringing together theory and practice and includes coverage of key topics such as branded content and native advertising.

336 pages, 21 Line drawings, black and white; 19 Halftones, black and white; 46 Tables, black and wh

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 24, 2018
ISBN13 9781138058323
Publishers Taylor & Francis Ltd
Pages 306
Dimensions 232 × 157 × 17 mm   ·   453 g
Language English  

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