Strategic Integrated Marketing Communications - Percy, Larry (Larry Percy Consulting, USA) - Books - Taylor & Francis Ltd - 9780367770624 - March 3, 2023
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Percy, Larry (Larry Percy Consulting, USA)
Strategic Integrated Marketing Communications 4th edition

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This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication.

328 pages, 38 Tables, black and white; 27 Line drawings, black and white; 22 Halftones, black and wh

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 3, 2023
ISBN13 9780367770624
Publishers Taylor & Francis Ltd
Pages 304
Dimensions 175 × 246 × 22 mm   ·   586 g
Language English  

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