Marketing Research for the Tourism, Hospitality and Events Industries - Bonita Kolb - Books - Taylor & Francis Ltd - 9781138042148 - January 23, 2018
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Bonita Kolb
Marketing Research for the Tourism, Hospitality and Events Industries

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This is a user-friendly textbook that contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light on customer preferences, product changes, promotional efforts and pricing differences to ensure the destination is successful.

224 pages, 36 Halftones, black and white; 36 Illustrations, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 23, 2018
ISBN13 9781138042148
Publishers Taylor & Francis Ltd
Pages 224
Dimensions 256 × 219 × 16 mm   ·   600 g

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