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Marketing Research: A Concise Introduction Bonita Kolb 2 Revised edition
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Marketing Research: A Concise Introduction
Bonita Kolb
An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time.
328 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 1, 2017 |
| ISBN13 | 9781526419262 |
| Publishers | SAGE Publications Ltd |
| Pages | 328 |
| Dimensions | 237 × 190 × 27 mm · 782 g |
| Language | English |
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