Brand Love is not Enough: A Theory of Consumer Brand Relationships in Practice - Max Blackston - Books - Taylor & Francis Ltd - 9781138039827 - March 22, 2018
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Max Blackston
Brand Love is not Enough: A Theory of Consumer Brand Relationships in Practice 1st edition

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This trailblazing book introduces the concept of "brands’ attitude", filling the gap in our understanding of consumers’ brand purchasing and usage behavior. With real consumer data, examples, and cases, it is a must-read for every serious marketer and branding student.

186 pages, 54 Line drawings, black and white; 3 Tables, black and white; 54 Illustrations, black and

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 22, 2018
ISBN13 9781138039827
Publishers Taylor & Francis Ltd
Pages 142
Dimensions 160 × 230 × 9 mm   ·   226 g
Language English  

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