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The Righteous Brand: Consumer Brand Relationships in a Polarized World Max Blackston 2nd edition
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The Righteous Brand: Consumer Brand Relationships in a Polarized World
Max Blackston
Bringing order to the chaos of modern brand marketing, the second edition of Brand Love is not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis of how brands are both victims and players in today’s raging culture wars.
268 pages, 21 Tables, black and white; 82 Line drawings, black and white; 82 Illustrations, black an
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 29, 2025 |
| ISBN13 | 9781032882369 |
| Publishers | Taylor & Francis Ltd |
| Pages | 238 |
| Dimensions | 152 × 228 × 16 mm · 380 g |
| Language | English |
