Multicultural Perspectives in Customer Behaviour - Key Issues in Marketing Management - - Books - Taylor & Francis Ltd - 9781138008922 - July 4, 2014
In case cover and title do not match, the title is correct

Multicultural Perspectives in Customer Behaviour - Key Issues in Marketing Management 1st edition

Price
HK$ 603
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jul 3 - 15

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Also available as:

With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from both international and multicultural perspectives. This book was originally published as a special issue of the Journal of Marketing Management.

197 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 4, 2014
ISBN13 9781138008922
Publishers Taylor & Francis Ltd
Pages 184
Dimensions 150 × 220 × 10 mm   ·   317 g
Language English  
Editor Cui, Charles
Editor Piacentini, Maria (University of Lancaster, UK)

Mere med samme udgiver