Multicultural Perspectives in Customer Behaviour - Key Issues in Marketing Management - - Books - Taylor & Francis Ltd - 9780415628907 - June 18, 2012
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Multicultural Perspectives in Customer Behaviour - Key Issues in Marketing Management 1st edition

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With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from both international and multicultural perspectives. This book was originally published as a special issue of the Journal of Marketing Management.

171 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 18, 2012
ISBN13 9780415628907
Publishers Taylor & Francis Ltd
Pages 171
Dimensions 180 × 253 × 19 mm   ·   494 g
Language English  
Editor Cui, Charles
Editor Piacentini, Maria (University of Lancaster, UK)

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