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Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)
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Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities
Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East.
288 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 18, 2014 |
| ISBN13 | 9781118893814 |
| Publishers | John Wiley & Sons Inc |
| Pages | 288 |
| Dimensions | 157 × 237 × 25 mm · 486 g |
| Language | English |
