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Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)
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Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)
Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.
288 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 5, 2012 |
| ISBN13 | 9781118206683 |
| Publishers | John Wiley & Sons Inc |
| Pages | 288 |
| Dimensions | 163 × 230 × 25 mm · 480 g |
| Language | English |
