Innovating for the Middle of the Pyramid in Emerging Countries - - Books - Cambridge University Press - 9781108727136 - March 21, 2024
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Innovating for the Middle of the Pyramid in Emerging Countries

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This volume provides novel insights on how firms innovate products and services to match the distinct needs of the underserved and growing middle classes (i.e. the middle of the pyramid) of emerging markets. It will be useful for managers, consultants, researchers, and students interested in emerging economies and innovation.

406 pages, Worked examples or Exercises

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 21, 2024
ISBN13 9781108727136
Publishers Cambridge University Press
Pages 408
Dimensions 229 × 152 × 23 mm   ·   578 g
Editor Cuervo-Cazurra, Alvaro (Northeastern University, Boston)
Editor Montoya, Miguel A.

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