Innovating for the Middle of the Pyramid in Emerging Countries - - Books - Cambridge University Press - 9781108480192 - March 4, 2021
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Innovating for the Middle of the Pyramid in Emerging Countries

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This volume provides novel insights on how firms innovate products and services to match the distinct needs of the underserved and growing middle classes (i.e. the middle of the pyramid) of emerging markets. It will be useful for managers, consultants, researchers, and students interested in emerging economies and innovation.

300 pages, Worked examples or Exercises

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 4, 2021
ISBN13 9781108480192
Publishers Cambridge University Press
Pages 408
Dimensions 235 × 159 × 30 mm   ·   730 g
Language English  
Editor Cuervo-Cazurra, Alvaro (Northeastern University, Boston)
Editor Montoya, Miguel A.

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