International Business Strategy: Rethinking the Foundations of Global Corporate Success - Verbeke, Alain (University of Calgary) - Books - Cambridge University Press - 9781108488037 - September 23, 2021
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Verbeke, Alain (University of Calgary)
International Business Strategy: Rethinking the Foundations of Global Corporate Success 3 Revised edition

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Now in its third edition, this core textbook combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). It offers commentaries on 74 key articles from leading management reviews and develops a comprehensive conceptual model to support student learning with a practical perspective.

675 pages, Worked examples or Exercises

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 23, 2021
ISBN13 9781108488037
Publishers Cambridge University Press
Pages 675
Dimensions 175 × 250 × 27 mm   ·   1.37 kg   (Weight (estimated))

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