International Business Strategy - Verbeke, Alain (University of Calgary) - Books - Cambridge University Press - 9781107027893 - April 22, 2013
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Verbeke, Alain (University of Calgary)
International Business Strategy 2 Revised edition

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This is the first textbook on international business strategy that combines analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles, the book shows how these can be applied to businesses engaged in international expansion, especially in high-distance markets.

611 pages, 61 b/w illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 22, 2013
ISBN13 9781107027893
Publishers Cambridge University Press
Pages 616
Dimensions 170 × 244 × 33 mm   ·   1.20 kg
Language English  

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