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Political Branding in Cities: The Decline of Machine Politics in Bogota, Naples, and Chicago - Cambridge Studies in Comparative Politics Pasotti, Eleonora (University of California, Santa Cruz)
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Political Branding in Cities: The Decline of Machine Politics in Bogota, Naples, and Chicago - Cambridge Studies in Comparative Politics
Pasotti, Eleonora (University of California, Santa Cruz)
Pasotti examines how cities suffering for decades from poor government made a transition to brand politics to break a cycle of inertia and usher in reform. The theory of brand politics shows mayors emulating marketing mavericks; citizens support mayors' brands because they seek to become carriers of the same values.
303 pages, Worked examples or Exercises; 3 Tables, unspecified; 34 Halftones, unspecified; 34 Halfto
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 26, 2017 |
| ISBN13 | 9781108438612 |
| Publishers | Cambridge University Press |
| Pages | 304 |
| Dimensions | 153 × 230 × 20 mm · 470 g |
| Language | English |
