Political Branding in Cities: The Decline of Machine Politics in Bogota, Naples, and Chicago - Cambridge Studies in Comparative Politics - Pasotti, Eleonora (University of California, Santa Cruz) - Books - Cambridge University Press - 9780521762052 - October 26, 2009
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Pasotti, Eleonora (University of California, Santa Cruz)
Political Branding in Cities: The Decline of Machine Politics in Bogota, Naples, and Chicago - Cambridge Studies in Comparative Politics

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Pasotti examines how cities suffering for decades from poor government made a transition to brand politics to break a cycle of inertia and usher in reform. The theory of brand politics shows mayors emulating marketing mavericks; citizens support mayors' brands because they seek to become carriers of the same values.

304 pages, 68 b/w illus. 3 tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 26, 2009
ISBN13 9780521762052
Publishers Cambridge University Press
Pages 304
Dimensions 237 × 161 × 26 mm   ·   600 g
Language English  

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