Hacking the Electorate: How Campaigns Perceive Voters - Hersh, Eitan D. (Yale University, Connecticut) - Books - Cambridge University Press - 9781107501164 - June 9, 2015
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Hersh, Eitan D. (Yale University, Connecticut)
Hacking the Electorate: How Campaigns Perceive Voters

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Hacking the Electorate focuses on the consequences of campaigns using microtargeting databases to mobilize voters. Eitan Hersh shows that most of what campaigns know about voters comes from a core set of public records, and the content of public records varies from state to state. This variation accounts for differences in campaign strategies and voter coalitions.

272 pages, 31 b/w illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 9, 2015
ISBN13 9781107501164
Publishers Cambridge University Press
Pages 270
Dimensions 229 × 154 × 16 mm   ·   402 g
Language English  

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