Hacking the Electorate: How Campaigns Perceive Voters - Hersh, Eitan D. (Yale University, Connecticut) - Books - Cambridge University Press - 9781107102897 - June 9, 2015
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Hersh, Eitan D. (Yale University, Connecticut)
Hacking the Electorate: How Campaigns Perceive Voters

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Hacking the Electorate focuses on the consequences of campaigns using microtargeting databases to mobilize voters. Eitan Hersh shows that most of what campaigns know about voters comes from a core set of public records, and the content of public records varies from state to state. This variation accounts for differences in campaign strategies and voter coalitions.

270 pages, 31 b/w illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 9, 2015
ISBN13 9781107102897
Publishers Cambridge University Press
Pages 270
Dimensions 158 × 235 × 20 mm   ·   492 g
Language English  

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