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Causal Inference in Marketing: A Practical Toolkit for Panel Data: Foundations, Core Panel Designs, and Spillovers, Volume 1 Charles Shaw
Causal Inference in Marketing: A Practical Toolkit for Panel Data: Foundations, Core Panel Designs, and Spillovers, Volume 1
Charles Shaw
Volume 1 of Causal Inference in Marketing: A Practical Toolkit for Panel Data develops the foundations and core panel designs needed to turn messy data structures into credible causal evidence and translates it into the language of marketing measurement: incrementality, attribution, budget allocation, and decision-relevant reporting.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| To be released | November 18, 2026 |
| ISBN13 | 9781041386261 |
| Publishers | Taylor & Francis Ltd |
| Pages | 536 |
| Dimensions | 150 × 220 × 10 mm · 803 g (Weight (estimated)) |
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