Nostalgic Branding in the Toy Industry - Routledge Focus on Business and Management - Kamil Lubinski - Books - Taylor & Francis Ltd - 9781032998008 - July 20, 2026
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Kamil Lubinski
Nostalgic Branding in the Toy Industry - Routledge Focus on Business and Management

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This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 20, 2026
ISBN13 9781032998008
Publishers Taylor & Francis Ltd
Pages 134
Dimensions 150 × 220 × 10 mm   ·   260 g

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