Nostalgic Branding in the Toy Industry - Routledge Focus on Business and Management - Kamil Lubinski - Books - Taylor & Francis Ltd - 9781032997995 - April 24, 2025
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Kamil Lubinski
Nostalgic Branding in the Toy Industry - Routledge Focus on Business and Management

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This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 24, 2025
ISBN13 9781032997995
Publishers Taylor & Francis Ltd
Pages 134
Dimensions 224 × 144 × 14 mm   ·   280 g
Language English  

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