Strategic Brand Storytelling: Leveraging Narrative for Competitive Value Creation - - Books - Taylor & Francis Ltd - 9781032974422 - June 22, 2026
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Strategic Brand Storytelling: Leveraging Narrative for Competitive Value Creation

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This book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic dimensions of brand storytelling and presents a comprehensive journey from the foundational theories to the practical implications of storytelling in marketing.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 22, 2026
ISBN13 9781032974422
Publishers Taylor & Francis Ltd
Pages 170
Dimensions 150 × 220 × 10 mm   ·   330 g
Editor Mills, Adam J.

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