Strategic Brand Storytelling: Leveraging Narrative for Competitive Value Creation - - Books - Taylor & Francis Ltd - 9781032974415 - February 12, 2025
In case cover and title do not match, the title is correct

Strategic Brand Storytelling: Leveraging Narrative for Competitive Value Creation

Price
HK$ 1,702
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jul 28 - Aug 7

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Also available as:

This book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic dimensions of brand storytelling and presents a comprehensive journey from the foundational theories to the practical implications of storytelling in marketing.

164 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 12, 2025
ISBN13 9781032974415
Publishers Taylor & Francis Ltd
Pages 170
Dimensions 181 × 253 × 17 mm   ·   458 g
Language English  
Editor Mills, Adam J.

More from the same publisher