Strategic Brand Management In and Through Sport - - Books - Taylor & Francis Ltd - 9781032968292 - July 20, 2026
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Strategic Brand Management In and Through Sport

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This book explores strategic brand management both in and through sport, thus helping in deepening our understanding of this promising field, while offering directions for future research in the area. The chapters in this book were originally published in Journal of Strategic Marketing.

Media Books     Paperback Book   (Book with soft cover and glued back)
To be released July 20, 2026
ISBN13 9781032968292
Publishers Taylor & Francis Ltd
Pages 112
Dimensions 150 × 220 × 10 mm   ·   230 g
Editor Manoli, Argyro Elisavet (University of Bergamo, Italy)

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