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Strategic Brand Management In and Through Sport
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Strategic Brand Management In and Through Sport
This book explores strategic brand management both in and through sport, thus helping in deepening our understanding of this promising field, while offering directions for future research in the area. The chapters in this book were originally published in Journal of Strategic Marketing.
108 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 12, 2025 |
| ISBN13 | 9781032968278 |
| Publishers | Taylor & Francis Ltd |
| Pages | 112 |
| Dimensions | 150 × 220 × 20 mm · 280 g |
| Language | English |
| Editor | Manoli, Argyro Elisavet (University of Bergamo, Italy) |
